01. Intro
Review the landscape of Key Opinion Leaders (KOL)

Whether you are building a target list for an upcoming Advisory Board or researching healthcare practitioners (HCPs) whose patients would potentially benefit from your new treatment, you are likely pulling data from disparate sources in a variety of formats, and plugging it all into a trusty spreadsheet.

This manual process is time-consuming and tedious and results in information that is quickly out-of-date.

Insight platforms exist, but most are one-size-fits-all and don’t address your organization’s specific questions, reporting requirements, or strategies.

The Panorama KOL Insights Engine offers a better way.

02. Discover Panorama
What is Panorama?

Panorama is an easy-to-use dashboard that allows you to find current information about influential industry leaders based on a variety of filters, from therapeutic expertise to affiliation to geographic location. It allows users to pull detailed reports on key opinion leaders (KOLs), including information about their areas of expertise, affiliations, publications, and clinical trials.

You can prioritize your outreach using the Panorama Expertise Score, a metric calculated using an individual’s publications, speaking engagements, connections to specific disease spaces, and other criteria.

Our experts custom-configure your system to maximize the value you get from the platform. They develop a deep understanding of your brand, disease state, and the competitive market you’re addressing so we can truly support your initiatives.

03. Why?
Why Panorama?

With Panorama KOL Insights Engine, you can learn more about the marketplace by…

  • Accessing comprehensive profiles for influential HCPs.
  • Identifying conferences and events where KOLs will be presenting.
  • Tracking, scoring, analyzing and reporting on sentiments in a way that is compliant and aligned with your goals.
  • Targeting and optimizing your marketing campaigns with audience insights.
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