Problem
- A client needed a novel program to re-engage with their key opinion leaders (KOLs) who could serve on a speaker bureau.
- They also wanted a more effective way to educate customers on their drug’s efficacy and safety, as well as how to identify appropriate patients.
Solution
- Caravel proposed case-based, problem-based learning (PBL) methodology for the client’s speaker bureau program.
- We developed multiple patient cases to illustrate appropriate patients for treatment, plus open-ended questions to facilitate discussion and education about the therapy.
- We provided this program to the client in the form of participant and facilitator guides as program materials, in lieu of traditional presentation-based programs.