Building a spreadsheet of targeted key opinion leaders (KOL) can be tedious, requiring you to scour a variety of documents and sources to get the information you need—and keeping it up-to-date is nearly impossible. While KOL databases and insights platforms exist, most are one-size-fits-all and usually get very little utilization after initial rollout.
With the Panorama KOL Platform, it’s easy to identify relevant KOLs, map relationships, and run sentiment reports all in one place.
Panorama makes it simple to target your audience with filters that include geographic region, specialty, publication history, historical engagements, healthcare practitioner (HCP) segmentations, and more, all tailored to your specific requirements.
Within the same platform, you can also conduct product and competitor analyses, giving you an understanding of your KOL universe and their existing partnerships. Whether you are preparing to launch a product or have a KOL strategy as a key part of your product efforts, Panorama is the single source for everything you do with KOLs. The efficiency gains allow you to spend more time gaining KOL insights and executing engagements.
